SquareOffs taps into the power of the crowd by encouraging users to share out to their social networks, inviting others to join the conversation. 

When friends and followers click on the shared post, these new readers are brought back to the page from which the SquareOff was shared. If it was shared from an article, these new readers are brought back to that article. If it was shared from a Polls Page, they will be brought back to that Polls Page. The number of new readers from social shares is tracked via the SquareOffs platform and available in the Stats dashboard.